根据“向多元化工业集团的转变”，蒂森克虏伯集团将其新品牌标志公诸于众。其中品牌徽标将原本各自独立的蒂森和克虏伯的图章标记合成一个元素，并附上一句标语“工业、明天、联合”。该举措是对超过6000位客户、员工、求职者、投资者、工会成员、公众人员和电梯用户进行调查而来的。调查显示，蒂森克虏伯集团（原写作ThyssenKrupp）的工程成就尤为大众赞赏。蒂森克虏伯集团说道：“集团和员工以及产品在大众眼里的形象是高质量且可靠的。而这个新品牌标识就是建立在这样的一个品牌形象上的，同时，更注重客户的需求。”

　　THYSSENKRUPP INTRODUCES NEW BRAND IDENTITY, LOGO

　　In light of its “fundamental transformation to a diversified industrial group,” thyssenkrupp has unveiled a new brand identity and logo. The logo joins the previously separate Thyssen and Krupp signets to form a single element with the new slogan, “engineering. tomorrow. together.” The effort, representing a mid-single-digit EU investment, is the result of surveying more than 6,000 customers, employees, applicants, investors, works council members, public figures and consumers. The results show that thyssenkrupp (formerly ThyssenKrupp) is regarded highly in engineering. The company states: “The company and its employees and products are seen as high quality and reliable. The new brand identity builds on this image and, at the same time, puts an even stronger focus on customer requirements.”